Jerry Porras’ and Jim Collins’ sort to answer the question “what makes the truly exceptional companies different from the other companies?” with an emphasis on timeless management principles by looking into the development of some of the United States’ most successful corporations.
I found their data collection and analysis approach quite intriguing; their push to ensure a representative sample across industries, thus ensuring statistically representative input from all parts of the country and from all types and sizes of companies. Some of the core beliefs discussed in the book include preserving a core ideology, the BHAG (Big Hairy Audacious Goals) concept, owning a cult-like culture, trying new things, refusing the idea of a “great idea” to start a company, and consistent innovation.
Built to Last is an analysis of how visionary companies should operate. It is about building something that is worthy of lasting; a company of such intrinsic excellence that the world would lose something important if that organization ceased to exist. I recommend it for anyone trying to build a legacy.